There are many varieties of
cotton. All cotton grown in Egypt is "Egyptian" cotton, but it is
not all Extra-Long Staple (ELS) cotton. Egypt is one of the largest
producers of ELS cotton in the world, but it consumes much of what
it produces. The majority of what it exports is long staple cotton,
not ELS cotton. However, the description "Egyptian cotton" conjures
in the mind of many consumers the image of the very finest.
In the final analysis, all cotton grown in
Egypt is Egyptian cotton, regardless of the variety, staple length, or quality.
The finest, most sophisticated
cotton in the world is American Pima cotton, grown exclusively in
the American West and Southwest. This special fiber is up to 50%
stronger than other cotton varieties, and is so rare that it
represents just 3% of all the cotton grown in the United States.
The name
Supima® is a licensed trademark owned by the Supima® Association
of America, and is the consumer’s only guarantee that a product is
made of 100% Extra-Long Staple American Pima cotton.
Because of
our unparalleled attention to detail in tailoring, we were awarded a
Supima® licensing agreement. These contracts are not awarded
lightly. The applicants must meet requirements insuring the highest
level of quality and integrity for any products bearing the Supima®
brand.
Supima® is
the only cotton used in chef coats bearing the Crooked Brook® label.